The inner and outer workings of a digital agency

Luv Arora

Feb 04, 2013 / In Social Media Marketing

At Envigo, he plans digital marketing campaigns for brands in BFSI, Technology, Hospitality and Travel domain.

Does your business need Pinterest?

In case you don't already know about it, Pinterest is one of the fastest growing social networks.

In a span of less than 3 years from its launch in March 2010, it has beaten Yahoo in terms of organic traffic driver and has grown more than 4000% last year. According to the reports by comScore, Pinterest buyers spend more and make more transactions as compared to any other social media buyer. With around 17 million total visits per week, Pinterest has become a valuable marketing tool to leverage the online brand presence and value.

Businesses have started using this platform to increase the web traffic and to create high brand awareness with the use of more compelling content. While Facebook allows to post photos, videos and text on the business pages where visitors can comment and interact, Pinterest has a rather unique approach to create brand awareness. The site allows individuals to interact, share and discover new interests, and products by pinning images or videos to their own or other's pinboards.

Businesses want visitors. Pinning is definitely one of the ways of attracting them. The images which are pinned on the boards; have back links to the source and every time the image gets pinned, a new link is generated.

With each repin, the visibility is expanded and helps in lead generation as it increases the number of people who see the board. So the businesses need to be very innovative towards their approach on using the pins and making the pin boards to get the best of this tool.

Before plunging in, do weigh on the following thoughts –

  1. Pinterest's main audience in still in the US and Western Europe. Check to see how your target customer is liking pinterest.
  2. Pinterest is a visual format – Does that suit your product or service?

Happy Pinning!

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