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The inner and outer workings of a digital agency

At Envigo, he plans digital marketing campaigns for brands in BFSI, Technology, Hospitality and Travel domain.

Targeting highest volume keywords in SEO and succeeding!

Comprehending the immense power of internet business and working towards catapulting the business, is the key role of SEO.

The ranking of the website on different search engines is important from the business prospective as about 42% of search users click the top-ranking link and 8% click on the second-ranking link and the CTR starts reducing thereon. SEO facilitates this with an efficacious usage of Meta tags, positioning of keywords and a vigilant analysis of keyword density.

At Envigo, we work with our clients to develop effectual marketing programs to drive traffic to their websites. Our major goal through this process is to augment the revenue by altering the website traffic into new clients/sales lead. We manage the website ranks and online presence of various websites of Hertz, a leading car rental company.The objective of the engagement has been to increase the website presence on a large number of keywords and increasing the business being generated from organic traffic.

A major part of this project was focused on high volume keywords for each target market like 'car hire', 'car rental' and 'airport car rental'. The project team decided very early on to ensure an overall increase in keyword density for the target keywords using the page templates. We also supplemented the content on the websites with very keyword wheel based content generation. The third step in the process was to increase internal linking, to help magnify the content changes and improve content relevance on the website. The landing page design was relooked at with a view on onward flow of the traffic to the booking path. This helped in increasing the conversion of organic traffic from visitors into buyers.

Within a short span of 6 months, the overall visibility of the client website increased by multiple percentage points – the total percentage of traffic derived from organic sources has increased more than 20 times since the project started.

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