Oct 10, 2018
Search engine optimization (SEO) is a technique to increase the traffic of a website for its products, services, or content. It helps
Jan 16, 2017
by Rakhi Chowdhary
Insights from the SEO World: Key Takeaways in 2016
Let us look at how the SEO industry has grown in 2016 and summarize with key takeaways for 2017. SEO, which comes always in disguise, has been a stepping stone for many brands and startups.
Accelerated Mobile Pages, Big Leap in Organic Mobile Search
Faster loading, faster accessibility- better performance!
Accelerated mobile pages, or AMP pages, were introduced for mobile users to easily surf the web in real time. Amp Pages are accessible with a click, load instantly, rank higher in search results, and appear in an AMP “carousel”. Pages that adopt Google AMP specifications have been given preferential treatment in mobile searches as well.
Featured Snippets & Answer Box Optimization
Google uses structured data to highlight important content of your page, which can be quickly and easily understood, and could displayed in a rich format, such as a rich snippet in SERPs. The mantra to get it right lies in identifying generic questions for your targeted customers.
Updates that Dominated in 2016
Impact / What does it mean for a SEO PM?
|Mobilegeddon 2.0||May 12, 2016
|Possum 3-pack||September 1, 2016
|Penguin 4.0||September 23, 2016
|Mobile First Index||Nov, 2016
Keywords, Search Snippets and Content – User Search Behavior
Longer and organized content got a warm welcome. The focus shifted from keywords rich content to long tail key phrases to understand consumers’ search behavior. Remember, Google still focusses on CTR and uses user-behavior factors in its ranking algorithm.
With the increasing demand in video content, the trend of social media platforms’ re-sharing and re-tweeting video content boomed.
Brand Mentions - No More Links
Search engines are understanding what to trust, and the SEO in 2016 was more about brand awareness and reputation management.
Voice Search is the Future of SEO
People are increasingly using speech. For SEO, it is a form of semantic search while understanding a user’s intention, since what customers are going to ask or question is difficult to predict.
RankBrain, a Google algorithm based on artificial intelligence, is among the top three ranking signals. It is based on matching user queries with web page and showing better results on relevancy.
What does it mean for an SEO project manager?
Jul 17, 2018
Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google.