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The inner and outer workings of a digital agency

Luv Arora

Dec 12, 2011 / In Online Marketing

At Envigo, he plans digital marketing campaigns for brands in BFSI, Technology, Hospitality and Travel domain.

SEO@Envigo: Looking back at 2011

2011 was an awesome year for the SEO Team here at envigo. During this period, the SEO team grew in size and as well as in skills and in acquiring new processes.

Strategies

New linking strategies have been introduced in company which can provide number of quality back links for website. We focused on quality rather than quantity for effective results. The Panda went by without any big bites from our ranks. Page quality has been a centerpiece of our SEO efforts, which helped this a lot this year with Panda.

Content

Due to a rapid scaling up of work, we faced a significant challenge in content. In the past few months, we have made a lot of inroads into creating a team which is able to deliver high quality, uniquely written content for our clients.. We moved away from keywords and embraced themes in our content generation strategy. We have operationalised this strategy by working with content roadmaps for each client.

Tools

A lot of time and effort went into the requirements writing and scoping for LinkedList – our new link building and SEO analysis tool being developed in-house.

We are now in process of creating sustaining web assets – which will act as genuine platforms for content exchange by certain niche communities. By sticking to a few niches, we will be able to gain authority faster. This will help us in related SEO projects.

Training & Hiring

Hiring was major challenge for us this year. We hire carefully and are willing to evaluate anyone who has put the effort in meeting us. Investments in training bore results. Our philosophy is to groom talent for the future. This means investing time and effort on junior team members, so that they can grow to take on more and more responsibility. No one really trained us on training. This year, I think we are satisfied with the process and results from our training program. The entire SEO knowledge pool has been divided into grades and mapped to job levels. The team here contributed a lot in designing and improving the training program.

Plans for 2012

Our aim is to continue to deliver consistent and reliable results to our clients. We will need to continue to test and innovate various SEO strategies, implement better processes and tools and put it all together to achieve our goals. The highlights for next year are going to be:

  • Launch and rollout of LinkedList
  • Managing a large and growing team
  • Finding talent
  • Improving content quality
  • Launching new services as part of SEO


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