Prarthana Varma talks about Online Marketing
What Affects Your SEO Score And How Can You Improve It In 3 Steps
Oct 07, 2022
When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how d...
Jul 07, 2015
by Prarthana Varma
While we have 42% days remaining this year, it’s time for you to start looking ahead to gain advantage in 2016. Allow us to take you through the 3 resolutions you must make to ensure greater returns from your digital marketing efforts.
While this seems more of a hygiene check, the impact of clean data is going to be immense next year. Several data-driven platforms and tools were launched or improved upon this year (Google shopping requirements, dynamic content feed, ad customizer) and hence the need to re-look at finding and organising data.The granularity of organising data has no limit and should depend on your business requirements. If you've categorized your remarketing data based on traffic source, organise data to retarget by intent - the possibilities are endless.
We emphasised about the need of collaborations with your influencers. Now, think about expanding the collaborative ecosystem to other players in the value chain. Work with suppliers, vendors, industry bodies and government organizations. This will not only give you new (and perhaps unique) source of content and ideas, but will also make you a thought leader in your industry. Use various tools (we love IFTTT) to create lists and keep in contact with a larger set of influencers.
It’s a no-brainer to create one identity for your brand across platforms – even if you’re working with different agencies. How to keep innovating and yet speak with the same language. Start creating an exhaustive list of things, words, events, colours etc. that you would want to associate your brand with. Then share those insights with your agencies and ask them to extrapolate. The resulting document can be used as a charter for all communication on digital
Prarthana Varma talks about Online Marketing
Oct 07, 2022
When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how d...
Prarthana Varma talks about Online Marketing
Jan 12, 2021
Is it really possible to share one - just one - infallible tip with regard to creating great digital marketing solutions? Not really.