Make yourself E-Visible through SEO
As 93% of the web traffic for the top ranking websites comes through the search engines, it has become imperative for the brands to come up with the a serious search engine ranking strategy.
This strategy has to be long term and not gimmicky. Gone are the days when search engines were gullible. Today's' search engine is a highly intelligent software with vindictive behavior. Any attempt to manipulate ranks, if identified, can lead to severe penalties.
While working with our clients, our main aim was to get a better ranks for high volume keywords. This implies thorough keyword research and careful planning to try and capture high ranks on these keywords.
| Keyword | Search Volume Broad | Search Volume Exact | Client Ranks(march) | Client Ranks(October) | Ranks on 11th October for major competitors | ||
| A | B | C | |||||
| Health Insurance | 450000 | 14800 | 4 | 1 | 2 | 8 | 4 |
| healthinsurance | 201000 | 170 | 4 | 1 | 2 | - | - |
| Medical insurance | 110000 | 3600 | 5 | 3 | 2 | 12 | 1 |
See how large the difference is between broad and exact match volumes. This implies that there needs to be a viable long tail keyword strategyThere are important things to note in this performance chart.
*There was a site change in March which included several SEO friendly improvements. This has helped gain ranks in an extremely competitive space
