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The inner and outer workings of a digital agency

Luv Arora

Mar 01, 2013 / In Online Marketing

At Envigo, he plans digital marketing campaigns for brands in BFSI, Technology, Hospitality and Travel domain.

Make yourself E-Visible through SEO

As 93% of the web traffic for the top ranking websites comes through the search engines, it has become imperative for the brands to come up with the a serious search engine ranking strategy.

This strategy has to be long term and not gimmicky. Gone are the days when search engines were gullible. Today's' search engine is a highly intelligent software with vindictive behavior. Any attempt to manipulate ranks, if identified, can lead to severe penalties.

While working with our clients, our main aim was to get a better ranks for high volume keywords. This implies thorough keyword research and careful planning to try and capture high ranks on these keywords.

Keyword

Search Volume Broad

Search Volume Exact

Client Ranks(march)

Client Ranks(October)

Ranks on 11th October for major competitors

A

B

C

Health Insurance

450000

14800

4

1

2

8

4

healthinsurance

201000

170

4

1

2

-

-

Medical insurance

110000

3600

5

3

2

12

1

See how large the difference is between broad and exact match volumes. This implies that there needs to be a viable long tail keyword strategyThere are important things to note in this performance chart.

*There was a site change in March which included several SEO friendly improvements. This has helped gain ranks in an extremely competitive space


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