luv Arora talks about Online Marketing
Top digital marketing questions a marketer would ask
Aug 31, 2018
Digital Marketing incorporates every marketing endeavour that operates either through an electronic device or internet.
As 93% of the web traffic for the top ranking websites comes through the search engines, it has become imperative for the brands to come up with the a serious search engine ranking strategy.
This strategy has to be long term and not gimmicky. Gone are the days when search engines were gullible. Today's' search engine is a highly intelligent software with vindictive behavior. Any attempt to manipulate ranks, if identified, can lead to severe penalties.
While working with our clients, our main aim was to get a better ranks for high volume keywords. This implies thorough keyword research and careful planning to try and capture high ranks on these keywords.
| Keyword | Search Volume Broad | Search Volume Exact | Client Ranks(march) | Client Ranks(October) | Ranks on 11th October for major competitors | ||
| A
| B
| C
| |||||
| Health Insurance
| 450000
| 14800
| 4
| 1
| 2
| 8
| 4
|
| healthinsurance
| 201000
| 170
| 4
| 1
| 2
| -
| -
|
| Medical insurance
| 110000
| 3600
| 5
| 3
| 2
| 12
| 1
|
See how large the difference is between broad and exact match volumes. This implies that there needs to be a viable long tail keyword strategyThere are important things to note in this performance chart.
*There was a site change in March which included several SEO friendly improvements. This has helped gain ranks in an extremely competitive space
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