Sep 27, 2020
Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of...
Mar 01, 2013
by luv Arora
As 93% of the web traffic for the top ranking websites comes through the search engines, it has become imperative for the brands to come up with the a serious search engine ranking strategy.
This strategy has to be long term and not gimmicky. Gone are the days when search engines were gullible. Today's' search engine is a highly intelligent software with vindictive behavior. Any attempt to manipulate ranks, if identified, can lead to severe penalties.
While working with our clients, our main aim was to get a better ranks for high volume keywords. This implies thorough keyword research and careful planning to try and capture high ranks on these keywords.
|Keyword||Search Volume Broad||Search Volume Exact||Client Ranks(march)||Client Ranks(October)||Ranks on 11th October for major competitors|
See how large the difference is between broad and exact match volumes. This implies that there needs to be a viable long tail keyword strategyThere are important things to note in this performance chart.
*There was a site change in March which included several SEO friendly improvements. This has helped gain ranks in an extremely competitive space