luv Arora talks about Online Marketing
How to Personalize Your Digital Marketing?
Sep 27, 2020
Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of...
Mar 01, 2013
by luv Arora
As 93% of the web traffic for the top ranking websites comes through the search engines, it has become imperative for the brands to come up with the a serious search engine ranking strategy.
This strategy has to be long term and not gimmicky. Gone are the days when search engines were gullible. Today's' search engine is a highly intelligent software with vindictive behavior. Any attempt to manipulate ranks, if identified, can lead to severe penalties.
While working with our clients, our main aim was to get a better ranks for high volume keywords. This implies thorough keyword research and careful planning to try and capture high ranks on these keywords.
| Keyword | Search Volume Broad | Search Volume Exact | Client Ranks(march) | Client Ranks(October) | Ranks on 11th October for major competitors | ||
| A
| B
| C
| |||||
| Health Insurance
| 450000
| 14800
| 4
| 1
| 2
| 8
| 4
|
| healthinsurance
| 201000
| 170
| 4
| 1
| 2
| -
| -
|
| Medical insurance
| 110000
| 3600
| 5
| 3
| 2
| 12
| 1
|
See how large the difference is between broad and exact match volumes. This implies that there needs to be a viable long tail keyword strategyThere are important things to note in this performance chart.
*There was a site change in March which included several SEO friendly improvements. This has helped gain ranks in an extremely competitive space
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luv Arora talks about Online Marketing
Sep 27, 2020
Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of...
luv Arora talks about Online Marketing
Sep 11, 2020
Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Goog...