Blog

The inner and outer workings of a digital agency

Saurabh Kumar

Dec 05, 2011 / In Online Marketing

A marketing enthusiast with an interest in tinkering with data and systems. 4+ years at ebookers followed by 8 years and counting at Envigo.

Looking towards 2012

2011 has been a great year for envigo. It has gone past very quickly and has not had a dull moment. I think that means that we were all very busy – growing, hiring, developing new services and products and becoming better at our jobs. envigo.digital has undergone a revamp – it needs to get one every year or so – only to keep up with the changes at envigo. We have invested in improving our processes and in creating IP in some of the fields we work in. We created many different tools – a tool for tracking Fans and engagement for any brand page on Facebook, a tool to manage link building activity and many different games and applications for the facebook pages we manage. We have made significant inroads in mobile devices. Appavatar, which is envigo's mobile division, now has capabilities in Symbian, iPhone and Android platforms. We have made a provisional filing for our first patent on mobile authentication. We are working to launch our first product – a new service which will help brands connect with customers in new and unexpected ways. Back in envigo, we will launch LinkedListin early 2012. It is an SEO management tool, which will be used to track and control link building and also provide direct access to clients. We went to WTM 2011 and met over 150 potential partners. Some of our work was appreciated and I hope that such visits will add to our list of clients and content customers. Watch this space for all the new rollouts promised for 2012!

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