Feb 27, 2015
by Prarthana Varma
In this 'always connected' digital era, the internet consumers are continuously bombarded with information and are glued to their smart devices and computers. With their diminished attention span and hunger for instant gratification, there is no doubt that videos are the best online communication medium for storytelling. It drives more engagement than any other versions of content. Here are the most important video marketing trends in 2015 for B2B world-
Video can be a very powerful tool to generate valuable leads for your business. Research says that fifty percent of users watch business related videos on YouTube once in a week. And an introductory company email that includes a video receives an increased Click-Through-Rate by 96%.
In past few years we have seen a tremendous increase in video consumption on mobile. And half of all these views on YouTube originates from mobile devices. So there lies a great opportunity for mobile advertisers in videos.
Videos appealing to specific audiences is always better than one video appealing to everyone. Therefore, you must choose your core audience first and then try to delight them with your video.
A testimonial video by a satisfied client posted on your website could greatly boost your rank in Google as videos come on the top in search engine results. As most of the times companies host their videos on YouTube, following are some of the important ranking factors which YouTube algorithm account for:
Measuring the impact of your videos on your viewers is always a valuable investment. By analysing the data about how your videos are performing, you can derive some good insights for your business which will help you devise new marketing strategies.
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