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The inner and outer workings of a digital agency

Alok Singh

Nov 30, 2012 / In Online Advertising

A Google Adwords & Bing Adcenter Certified Professional with varied and strong knowledge of achieving business goals through implementation of Online Paid Campaigns comes with more than 6 years of paid online advertising experience

What is it that you want from a successful PPC campaign?

High click-through rate, increased traffic, reduced average CPC and therefore increased ROI. These are the regular goals of any PPC campaign. At envigo, we work hard with our clients to achieve their campaign goals. For every client, the details of the prescription might be different. But the overall philosophy of change that envigo brings to any campaign is consistent. We are publishing a case study on the work which we have done for Vogue (India). Vogue.in is owned and operated by Condé Nast India. Their SEM campaign is managed by envigo. We were able to drive a significant increase in total monthly traffic (+650%) and a reduction in overall cost per click (-70%) after taking over the campaign. Please download the PPC case study.

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