The inner and outer workings of a digital agency

Sep 05, 2016 | Web Analytics | Saurabh Kumar

Is it time for a Web Analytics Audit?

Given the importance of web analytics data, it is essential to conduct a web analytics audit every year. An agile & effective web analytics audit can contribute immensely to reliability of data, without enumerating the many benefits to the overall business.
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Jun 26, 2015 | Web Analytics | Divyanshu Sharma

Do’s and Don’ts on a Live chat

Continuing with our series on website live chat, we present a few do’s and don’ts while interacting with your customers on live chat. In the previous blog, we had discussed the reasons you need embrace live chat for B2B marketing.
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May 10, 2014 | Web Analytics | Prarthana Varma

Attribution Modeling in Google Analytics: Why is it so important for marketers?

A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path. A user path usually has more than one touch point. It gets interesting as many of these touch points are supported by marketing dollars.
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Apr 09, 2014 | Web Analytics | Prarthana Varma

Common Mistakes to Avoid in Google Analytics

Universal analytics is out of beta. Google recommends everyone to migrate to UA. It has a number of awesome features. But before you completely migrate to universal analytics, it is recommended that you run UA parallel with Classic GA for a few weeks to test all your configurations. This is because once you have implemented UA, there is no way back.
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