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The inner and outer workings of a digital agency

How to Market Your Brand on Instagram

Instagram’s trajectory since its inception has been exponential. Started in October 2010, by just December of the same year the app had a million registered users. While the photo sharing app was launched solely as an iOS app, it made the jump to Android after 2 years. The number of users by this time had hit 40 million. But how does Instagram’s growth affect brands and their marketing?
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Social Media Success for Startups

Social Media can be an important source of traffic, especially when looking to establish a reliable brand. As a startup, resources might be scarce; which is why the use of social media helps your brand to create the initial foothold in the market.
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Facebook Carousel Feature

Many brands today are using Facebook to post their advertisements and ensure that the content is reaching their target audience. And now with Facebook’s new carousel format, you get to share more content in a smaller space. These ads appear on Facebook mobile and desktop News Feeds and are even available on Instagram.
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How to shape your Social Media using Google Analytics?

Social media has become an integral part of marketing and building brand image. It is no wonder then that companies have started investing a lot of time and money on social media marketing efforts. Facebook, LinkedIn, Google+ and other networking websites are now used to drive traffic, engage with customers and spread the word about your brand. But how do you tell if your online efforts are paying off considering the pay off isn’t always tangible? This is where analysing and measuring your social media presence comes in and it can be done with a handy tool called Google Analytics.
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Facebook live- The game changer

Facebook launched its live streaming service, Facebook live is now available to public after testing the feature among verified pages and celebrities for the past few months. People can now finally broadcast live videos on Facebook and see other people’s comments and reactions.
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Measuring the ROI on your Social Media

Social media platforms have become an imperative tool for outreach and growth. A strong social presence can help build brand awareness. With the help of Facebook, Twitter, Pinterest and other websites, companies can now engage directly with customers, helping to build brand loyalty. But how to measure the ROI on the same?
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How to use LinkedIn Pulse to generate more traffic to your website/blog?

LinkedIn Pulse is essentially an online news aggregation feed that has been designed for members to share content with their professional contacts. News stories, blogs and comments from businesses and individuals can now be shared on the platform to reach out to newer audiences. It’s an extremely appealing way to build your profile and influence the 400 million plus members that LinkedIn boasts of.
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The role of social media in promoting CSR campaigns

With its constant growth and evolution, CSR has become more of a well thought of digital business strategy than a mere investment. What now becomes crucial is, for various digital groups to strategically integrate the firm’s CSR activities with its overall content marketing plan. We can see a lot of firms strategically embedding their philanthropic initiatives within their marketing agenda so as to increase customer engagement, boost site traffic, and enhance business reputation.
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6 Tips to create a winning Instagram strategy for your brand

At a young age of 5, Instagram has arrived. Instagram is storytelling through images and videos. It’s a visual platform permitting you to enhance your brand value by merely posting photos without any actual sales. Oh yes, you heard me ! Here are a few tips which can help you create a successful Instagram strategy for your brand over and above your competitors.
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Facebook awards grey checkmarks to local businesses

Facebook started rolling out their verified page badges for local businesses in US, UK, Canada, Australia and New Zealand. These grey verification badges differentiate themselves from blue tick marks used for verified celebrities, public figures, teams, musicians and other prominent organisations. So if you have a local business with a location in any of the above countries, you are eligible to claim a verified badge for your Facebook page.
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