Blog

The inner and outer workings of a digital agency

Google My Business GMB Listing Guide For 2018

Google Places was renamed as Google My Business in June 2014. It is a product of Google that let us create and manage free business listings in Google Maps so that people can see our business when doing a local search. Google My Business well known as GMB.
Read the post

Schema Markup Best Practices – Json-LD Vs Microdata

Schema is a standardised mark-up for a webpage content that is well recognized by search engines for helping website improve its online visibility. Its use makes complex data structured and presentable.
Read the post

Old is Gold, with SEO

The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, links and trackbacks. It was rumoured that they ensured high ranks high on Google by making regular ritualistic tributes at Google’s altar. Marketing folks would wonder whether to ignore them or report them to the authorities.
Read the post

Future Trends in SEO (2017)

Envigo recently conducted its first survey on Future Trends of SEO where we asked SEO professionals, digital marketers, marketing professionals, and organizations to answer 11 questions about the future trends in SEO. The questions ranged from the objectives of an SEO project and the impact of new trends on SEO, to factors of SEO that are expected to change over time. The goal of this survey was to help us gain a better understanding of the changes and new trends in the local search marketing industry, and what the outlook is for SEO in 2017 and beyond.
Read the post

Should startups invest in SEO?

At the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on. They face the risk of fewer natural links, lower Domain Authority, and a longer time to rank on the search engines. But this can be combated with time since SEO strategy is one that reaps benefits in the long run. Thereafter, they can always adopt a multi channel approach to provide for a holistic growth of the company digitally.
Read the post

SEO Trends that Dominated 2016

Let us look at how the SEO industry has grown in 2016 and summarize with key takeaways for 2017. SEO, which comes always in disguise, has been a stepping stone for many brands and startups.
Read the post

Impact of Google Possum Update on Local SERPS

In a post published on Search Engine Land, local SEO Expert, Joy Hawkins shared some interesting insights from a study she did with BrightLocal. The study is based on the SERP results before and after “Google Possum” update.
Read the post

Web Analytics Tools for your SEO Strategy

Web analytics can act as a catalyst – increasing the efficiency and focus of your SEO efforts. Your SEO campaign will have the usual quality, popularity and engagement levers, but web analytics input will improve resource allocation.
Read the post

Google will soon punish mobile sites that have annoying popups

Recently, Google announced 2 major changes to its mobile search results. The changes were announced to help users find the best answers to their question quickly and easily. Read this post to find out.
Read the post

Acquiring Star Ratings in Organic Search Results

With firms taking the digital route, search engine optimisation becomes crucial in establishing the online visibility of the brand. A very obvious yet ignored factor as a part of this SEO is the listing of the brand in organic search results. More often than not, the first interaction that potential customers tend to have with your brand is when they come across your business listing through search results organically. The listing acts as the face of your business and hence, should be made to look aesthetically appealing so as to urge the potential customers to click on the listing and ultimately visit your website. One way to do so is by acquiring star ratings on you business listings.
Read the post