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The inner and outer workings of a digital agency

Old is Gold, with SEO

The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, links and trackbacks. It was rumoured that they ensured high ranks high on Google by making regular ritualistic tributes at Google’s altar. Marketing folks would wonder whether to ignore them or report them to the authorities.
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Future Trends in SEO (2017)

Envigo recently conducted its first survey on Future Trends of SEO where we asked SEO professionals, digital marketers, marketing professionals, and organizations to answer 11 questions about the future trends in SEO. The questions ranged from the objectives of an SEO project and the impact of new trends on SEO, to factors of SEO that are expected to change over time. The goal of this survey was to help us gain a better understanding of the changes and new trends in the local search marketing industry, and what the outlook is for SEO in 2017 and beyond.
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Should startups invest in SEO?

At the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on. They face the risk of fewer natural links, lower Domain Authority, and a longer time to rank on the search engines. But this can be combated with time since SEO strategy is one that reaps benefits in the long run. Thereafter, they can always adopt a multi channel approach to provide for a holistic growth of the company digitally.
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SEO Trends that Dominated 2016

Let us look at how the SEO industry has grown in 2016 and summarize with key takeaways for 2017. SEO, which comes always in disguise, has been a stepping stone for many brands and startups.
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Impact of Google Possum Update on Local SERPS

In a post published on Search Engine Land, local SEO Expert, Joy Hawkins shared some interesting insights from a study she did with BrightLocal. The study is based on the SERP results before and after “Google Possum” update.
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Web Analytics Tools for your SEO Strategy

Web analytics can act as a catalyst – increasing the efficiency and focus of your SEO efforts. Your SEO campaign will have the usual quality, popularity and engagement levers, but web analytics input will improve resource allocation.
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Google will soon punish mobile sites that have annoying popups

Recently, Google announced 2 major changes to its mobile search results. The changes were announced to help users find the best answers to their question quickly and easily. Read this post to find out.
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Acquiring Star Ratings in Organic Search Results

With firms taking the digital route, search engine optimisation becomes crucial in establishing the online visibility of the brand. A very obvious yet ignored factor as a part of this SEO is the listing of the brand in organic search results. More often than not, the first interaction that potential customers tend to have with your brand is when they come across your business listing through search results organically. The listing acts as the face of your business and hence, should be made to look aesthetically appealing so as to urge the potential customers to click on the listing and ultimately visit your website. One way to do so is by acquiring star ratings on you business listings.
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SEO: Search Experience Optimization

Due to increased popularity of search engines, SEO was born and companies started to optimize their pages for the search engines. Search experience optimization is something that helps in making people happy when they are searching for something on the net. The underlying idea of search experience optimization should be that searching should be a pleasant, enjoyable experience.
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3 untapped link building opportunities

​Link building is essential for your business to get discovered on the internet. If you search on google for link building strategies, you will be flooded with the same answer from different digital marketing gurus: “Create quality content, people will naturally link back to your content piece”. But will they? This is only true to some extent. You cannot create an informative piece and wait for people to “naturally” discover your content. You will have to proactively reach out to them. Following are the simple tactics which will help you find guest posting opportunities
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