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The inner and outer workings of a digital agency

Mar 24, 2017 | Online Marketing | Graham Jones expert

How to target your customers based on the phone they choose

Your phone says a lot about you; perhaps more than you might realise. A new study of mobile phone users has clearly demonstrated that there is a link between personality and the choice of phone.
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Mar 20, 2017 | Online Marketing | Alok Singh

Google AdWords Campaign Setting and Optimization in 19 Steps

Setting up a campaign & going live on Google is easy but it requires a very detailed and precise strategy to set up an effective campaign so that we reach the targeted audience on the GO The important things to note when setting up a campaign are below:
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Mar 16, 2017 | Online Marketing | Shivani Rawat

Is Automation the Future of Marketing Campaigns?

Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around since the days of mailers and catalogues. Marketing automation can help in increasing and converting leads, ensure return customers and increase revenue generation.
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Feb 10, 2017 | Online Marketing | Alok Singh

AdWords Automation

Campaign management over AdWords is complicated and involves keeping track of various things. There are regular changes at a campaign, ad group, keyword, placement, and ad copy level. Changes are done to increase spend for performance, to eliminate waste and to set up new tests. There are various Google AdWords tools that support optimization of the account without regular, manual intervention.
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Jan 27, 2017 | Online Marketing | Alok Singh

How to Manage an End of Season Sale for an apparel website?

In India, the apparel industry introduces new collections every season (say autumn, winter, and summer). To sell their last season’s inventory from the warehouse, they usually run an extensive sale which they term as End of Season Sale (EOSS). At envigo, we have designed some ROI-focused campaigns for our e-commerce clients (apparels mostly).
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Jan 17, 2017 | Online Marketing | Alok Singh

The Biggest AdWords Updates from 2016 Everybody Must know

With the year 2016 coming to an end, digital marketers have been witness to many changes in AdWords. Here are the major changes & updates we at Envigo observed in 2016 in AdWords:
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Top 5 Digital Marketing Campaigns of 2016

Last year saw a massive surge in the Digital Marketing field in India. Having witnessed the prowess of the 'digital way' in the recent past, organizations have finally resorted to these methods for their marketing campaigns. Catering to the evolving consumer needs, organizations are stepping up to the task by evolving their core strategy, video and creative teams.
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Marketing Automation: Strategy & Best Practices

The marketing department of every firm needs to undertake certain tasks that are recursive in nature such as emails, social media etc. Marketing automation helps make this process easier. It has enabled streamlining sales and marketing organization by replacing the repetitive processes with automated solutions which had less probability of human error.
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Capturing the Consumer Journey through Cross Device Campaigns

Consumers use and switch between different devices depending on the environment they’re in and the situation at hand. Marketers can utilise this trend to deliver a tailored experience to the user. Cross device marketing has become a vital part of a brand’s marketing strategy as research shows that more than 60% of the British population uses multiple devices when making a purchase.
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Sep 21, 2016 | Online Marketing | Kritika Tiwary

‘Tis the Season to be Online: Holiday Season E-commerce Booms

The ever-upward growth trend of the online retail market continues in 2016, to the surprise of absolutely no one. As we draw nearer to the highly anticipated year-end holiday season, let’s take a look at the growth patterns for online retail, projections for this year and most importantly, how to take full advantage of this historically unique surge.
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