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The inner and outer workings of a digital agency

Finding the Right PPC bidding strategy

All businesses have different objectives and a bidding strategy suitable for one may not be applicable for another. Many a times a business can have varied goals to meet and therefore there is confusion. Google Adwords unlike any other platform has been working relentlessly to bring strategies to meet different goals of advertisers.
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Jul 15, 2016 | Online Advertising | Luv Arora

Google unveils new Adwords features to make travel and shopping easier

Ahead of the festive season, Google is introducing a number of new Adwords features to make travel planning and mobile shopping easier.
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Jun 03, 2016 | Online Advertising | Luv Arora

Major Adwords changes in 2016 every marketer must know

According to Google, AdWords is more effective than ever and driving massive economic activity. Last month, Google announced a list of major updates and new products for Google AdWords.
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May 18, 2016 | Online Advertising | Luv Arora

Simple optimisations to get remarkable results for your E-commerce PPC campaigns

The results of PPC campaign for online retailers can be lucrative; especially at a time when e-commerce is booming in India. According to a recent data by Statistica, the number of digital buyers in India is expected to reach 41 million by the end of 2016, representing 27 percent of the total number of internet users in the country. There’s a huge battle going on the internet to attract customers. So how do you attract visitors to your ads in this hustle?
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Apr 22, 2016 | Online Advertising | Luv Arora

​What are Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google.
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Jan 11, 2016 | Online Advertising | Luv Arora

A guide to setup your first GSP campaign

​With more than 900 million Gmail users worldwide, Gmail sponsored promotions have opened new opportunities for advertisers. It targets users based on their Gmail account activity. Google crawls through a Gmail user’s inbox, picks up the keywords that an advertiser is bidding on and displays the ads.
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Nov 30, 2012 | Online Advertising | Alok Singh

What is it that you want from a successful PPC campaign?

High click-through rate, increased traffic, reduced average CPC and therefore increased ROI. These are the regular goals of any PPC campaign. At envigo, we work hard with our clients to achieve their campaign goals.
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Dec 13, 2011 | Online Advertising | Alok Singh

How to pass the Google Adwords Certification Exam

Professional qualifications and certifications are limited in the field of online marketing – making the very important. Google’s Adwords professional’s qualification status is probably at the top of the list. I took the exam and qualified sometime back and I thought that I would share some helpful tips with you to make your exam experiment as smooth as possible.
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Pricing models for marketing agencies – what should both of us be looking for?

There has been some excitement in the office past few days. We have been talking to one of the largest airlines in India and they are interested in doing a paid search advertising contract with us. It is quite exciting for us also because they currently work with one of the biggest names in this space. There are a few billing models in play for paid marketing. You have a commission percentage of the media spend, a fixed Cost per click, fixed cost per booking, fixed percentage of revenue generated are some of the popular ones.
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