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The inner and outer workings of a digital agency

Top 5 Video Campaigns

With the advent of gifs and small videos, written content has taken a backseat. This changing trend has been very well acknowledged by most organizations who have adapted well and have come up with 'video campaigns' to connect with the audience. Not everybody has been successful with this strategy but the ones using a perfect mix of information and sentiment have set the ground rolling for others to follow.
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What to expect from content marketing in 2017

What should you expect from content marketing in the coming year? How is it likely to turn a new leaf? How can you leverage content marketing to your advantage? Read on to know about how content marketing is likely to evolve in 2017.
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Dec 30, 2016 | Content Marketing | Alisha Ghosh

The Moments of Truth in Marketing

The Moments of Truth in Marketing are certain turning points in the history of marketing. These moments defined and steered the direction in which the market, and consequently marketing, moved, and vice versa. Starting from the 1980s, all the way down to 2014, these moments trace the changing patterns of consumer and market behaviour, as well as the changing trends in marketing.
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Is Getting Influencers On Board Enough?

Once the celebrity influencers are on board, brands need to further their targeting. This is where micro influencers, employee advocacy, influencer marketing tools and user generated content comes into play.
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Brand Building through Influencer Marketing

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. Brand Managers see social media as a powerful tool for building their brand image. As a result, brands are putting themselves out there on multiple social media platforms with the intention of tapping into perceptions of consumers to produce noteworthy results.
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A new chapter in Content Marketing: Influencer Marketing

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing. Influencer Marketing helps to shift a consumer's decision needle in the favour of the brand by serving as a voice of authority. With social media taking over the world, there has been a paradigm shift in the way that consumers make their purchases. Consumers are increasingly looking at fellow consumers or their favourite celebrities before indulging in any purchases. Everyday consumers are at par with celebrities, industry experts and bloggers when it comes to impacting a consumer’s decision.
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Mar 17, 2016 | Content Marketing | Megan Jerrard expert

Expert speak with Megan Jerrard: Brands and blogger collaborations

Megan is an Australian Journalist, and the founder and Senior Editor of Mapping Megan – an adventure travel blog bringing you the latest in adventure travel from all over the globe. envigo actively collaborates with industry experts and leading bloggers for its clients spread across verticals. Megan was able to sneak in sometime for us and answer a few questions to share her perspective when it comes to blogger collaborations and brands.
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​Content outreach strategies 2016 - Walkthrough

2016 will see skyrocketing content marketing budgets. Sanctioning skyrocketing budgets alone doesn’t essentially mean better results. Moreover, for small and medium sized enterprises, channelising budgets in the right direction via the right people is of utmost importance. The video walks you through some of the effective outreach strategies you need to leverage in 2016 to amplify results for your business.
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Reaping SEO benefit from your Content Marketing Strategy

Are SEO and Content Marketing mutually exclusive? They require very different skills, but are complementary to each other. A successful content marketing strategy is one which is in sync with SEO.
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How small businesses can dominate the digital marketing landscape?

The digital marketing landscape is dominated by the bigger players, the powerful brands and their stakeholders. However, this doesn’t mean that smaller businesses have to be intimidated or try and pick up whatever sloppy seconds these goliaths leave behind. It’s time for David to beat Goliath and this is how it can be done-
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