Google's automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimisation.

Evaluate your writing to see how effective it is

The answers to these questions might serve as a checklist for evaluating the quality and usefulness of your content writing efforts. In addition to introspectively pondering these issues, you may also want to solicit the opinions of trusted parties who are not otherwise involved with your site.

Take into account doing a review of any declines that may have occurred. For example, where and when did tremendous damage occur, and what kinds of searches did they affect? Please pay special attention to them in light of the criteria described below so that you can gauge how they would be evaluated.

Questions on relevant and high-quality inquiry topics

Concerning the Experts

Problems with production and presentations

People-First Content

Simply said, "people-first content" is content for actual people and not just search engines. The question is how to measure how well you put your audience first while developing a content strategy. If you can confidently answer "yes" to the following questions, your "people first" strategy is likely to be successful:

Keep away from writing for search engines

If you want to do well in Google Search, we suggest switching your emphasis from providing content for search engines to creating content for humans. If you find yourself answering "yes" to any of the following questions, it may be time to rethink your approach to content creation:

What about search engine optimisation methods?

Some actions you may take will directly impact search engines' ability to index and categorise your content. Search engine optimisation (SEO) is the umbrella term for all these practices. Google has SEO guidelines you should follow. However, SEO may be beneficial for content created with humans in mind rather than search engines.

Learn the acronym E-E-A-T and the standards used by quality raters.

Google's automated algorithms consider various signals to determine where high-quality content should be placed in search results. After deciding what information is useful, our computers will sort through it and give preference to the most promising results. They achieve this by identifying various criteria that may aid in determining whether information displays E-E-A-T (expertise, experience, authority, and trustworthiness).

A combination of variables that can identify the content with strong E-E-A-T is valuable, even if E-E-A-T isn't a particular ranking criterion. For example, when it comes to information that might significantly influence people's health, financial stability, safety, or the welfare or well-being of society, Google’s systems give such content even more weight since it fits with its strong E-E-A-T. YMYL, which stands for "Your Money or Your Life" themes.

We use search quality raters to check the efficacy of our adjustments by giving feedback on the quality of the search results generated by our algorithms. In particular, raters learn to identify high-quality E-E-A-T in the content. Our search quality rater guidelines detail the criteria that they should utilise.

After reading the guidelines, you should be able to evaluate how well your content performs from an E-E-A-T standpoint, identify areas where you can make improvements, and bring your content more closely in line conceptually with the various signals used by our automated systems to determine rankings.

About author

Santosh Singh

With an experience of 20+ years in result-driven ROI-focused internet marketing, I specialise in recommendation and implementation of integrated website usability and e-Marketing projects as well as development and execution of strategic steps for online companies in Europe, US & India. 

I have successfully steered complex, dynamic, multinational projects (EMEA, Asia Pacific and the USA) by combining the insight of platform development strategies with hands-on expertise in leading cutting-edge CRM initiatives. I believe in delivering highly integrated & efficient search engine optimization (SEO) , Search Advertising (PPC), Digital marketing, Social Media and Internet marketing solutions to suit the most stringent business and technology requirements.

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